Men are from Mars, women are from Venus, as the saying goes.
Popular wisdom would have one believe that men and women have very little, if anything, in common. Men are logical, women are intuitive. Men are aggressive, women are passive. Men are introverts, women communicate.
But this stark contrast may not be as absolute as traditionally thought – that is, if the study of digital conversation is taken into account.
A social media monitoring company called NetBase analyzed one year’s worth of online chatter – 27 billion conversations – in order to parse the age-old question: what do women (and men) want?
Using natural language processing, they filtered English grammar and gender voice in search of phrases like “I want X.” The results were then analyzed for sentiment, and condensed into lists of the most common statements.
So what do women and men want?
In one word: food.
Analysts discovered that the majority of wishes expressed by both sexes were culinary in nature: for both men and women, eight(!) of the top ten most-wanted items were food.
And the differences were slight: both sexes wanted ice cream, pizza, cake, cookies, and pancakes. The other three food cravings differed by gender – women expressed a desire for chocolate, coffee, and sushi, while men pined for chicken, bacon, and beer.
The other items rounding out the top ten? Both men and women desired a car and a phone – in that order.
What do women want? What do men want? Write this down, Freud:
A cookie and a pancake.