Q: Washington Post: How has the Washington Post’s launch of their Social Reader on Facebook changed their readership? Is a substantial number of people reading more articles? If so, what demographic do they represent? What articles are they reading, etc?
A: More than 21 million people have now downloaded Washington Post Social Reader. More than three quarters of them are under 35, so it represents a substantial change in our demographics. Readers are about 50-50 U.S./international and about 60% women.
Congrats to the Labs team for all their hard work in bringing Social Reader to such a wide audience!