Don Graham, chairman and CEO of the Washington Post Company, took to Quora to answer a question about Labs’ Social Reader Facebook app:
Q: Washington Post: How has the Washington Post’s launch of their Social Reader on Facebook changed their readership? Is a substantial number of people reading more articles? If so, what demographic do they represent? What articles are they reading, etc?
A: More than 21 million people have now downloaded Washington Post Social Reader. More than three quarters of them are under 35, so it represents a substantial change in our demographics. Readers are about 50-50 U.S./international and about 60% women.
Congrats to the Labs team for all their hard work in bringing Social Reader to such a wide audience!
You can follow Don and read more of his answers on Quora here.