Barbie is Officially Coming to Roblox


  • A new Barbie-themed game called Barbie DreamHouse Tycoon is coming to Roblox, allowing players to customize characters, build dream houses, and play career-themed mini-games.
  • Roblox, known for its player-made content, occasionally develops new games in-house, and this collaboration with Mattel promotes Warner Bros.’ Barbie movie.
  • The game allows players to design four-story dream houses with celebrity-like amenities, and players can visit each other’s custom abodes online. The game will be released on October 6.

A new, official, Barbie-themed game is coming to Roblox. It marks one of multiple crossovers the gaming industry has made with Mattel’s iconic franchise.

Roblox is among the longest-supported online games and is even older than the likes of Minecraft. The two are alike in that they place an emphasis on allowing players to flex their creative muscles, but whereas Minecraft forces players to work within a preset world, Roblox flat-out lets players design their own games from the ground up and share them with others online. Following a spike in numbers during the back half of the 2010s, Roblox has seen a release on almost every notable platform, and has been hailed as one of the most popular video games of all time, despite some criticism for the lack of protection for underaged players.

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Despite being mostly known for its player-made content, sometimes the Roblox developers will develop new ones in-house, and this latest one was created likely as a promotion for Warner Bros.’ critically acclaimed Barbie movie, which was a blockbuster release last summer. In a new press-release, the team revealed that they directly worked with Mattel to create this new title: Barbie DreamHouse Tycoon. It allows players to enter Barbie’s world, customize their characters, build their own dream houses, explore a fictionalized Malibu, and play various “career-themed mini-games.”

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The dream houses themselves take a page out of other Roblox tycoon games, allowing players to construct up to four floors with up to thirty-two rooms akin to the ones at a celebrity’s mansion. Some examples include yoga and recording studios, a vlogging room, up to two walk-in closets, and even some rooftop amenities such as a tennis court and a helipad. Barbies can also be designed with nine skin colors, an unspecified number of body types, and countless clothing and makeup options. In typical Roblox fashion, players can travel between each other’s custom abodes online. Barbie DreamHouse Tycoon is planned to release on October 6.

It’s always nice to see whenever the developers of any creatively-driven game throw some official material into the mix of fan creations, and Roblox is no different. It will be interesting to see how popular this new game turns out to be, and whether there are plans to implement some protection against the security issues on Roblox‘s servers, especially considering the Barbie brand’s popularity among younger children.

Roblox is available to play on Android, iOS, PC, and Xbox One, with PS4 and PS5 versions coming in October 2023.

MORE: Is Roblox Coming to Nintendo Switch?

Source: Business Wire

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